Consumer Sentiment Tracker · Q1 2026

Botswana consumers say times are hard — and expect next year to be better

Measured monthly from BasketIQ's receipt panel · 147 responses · August 2026 first reading

Consumer Confidence Score

Baseline
25.2/100

Mean of the Job Market, Household Finances, and Spending Comfort scores.

Financial Outlook Index

Baseline
81.6/100

Expected household finances 12 months from now (better = 100, same = 50, worse = 0).

The 56-point gap is the story. 82% say finding a job is very difficult and 60% are uncomfortable spending on non-essentials — yet 76% expect their household to be better off a year from now. Panelists are pessimistic about the economy today and strikingly optimistic about their own trajectory.

The three components

Job Market

5.9

How easy it is to find a job right now.

Household Finances

36.6

Ability to make ends meet today.

Spending Comfort

33.0

Comfort with non-essential purchases.

How each question scored

Each answer maps to a frozen 0–100 scale. n = 147 per question.

Q1 · How easy is it to find a job right now?

Mean 5.9 — the floor of the series

Very easy
1 · 1%
Somewhat easy
0 · 0%
Neither
5 · 3%
Somewhat difficult
21 · 14%
Very difficult
120 · 82%

Q2 · Household finances — making ends meet

Mean 36.6

Very good
4 · 3%
Good
7 · 5%
Fair
63 · 43%
Poor
52 · 35%
Very poor
21 · 14%

Q3 · Comfort with non-essential purchases

Mean 33.0

Very comfortable
6 · 4%
Somewhat comfortable
17 · 12%
Neutral
36 · 24%
Somewhat uncomfortable
47 · 32%
Very uncomfortable
41 · 28%

Q4 · Household finances a year from now

Outlook Index 81.6

Better
112 · 76%
Same
16 · 11%
Worse
19 · 13%

Food-budget pressure predicts sentiment better than income

Among the 116 respondents who also completed the Household Profile survey, the share of the budget going to groceries is the cleanest gradient in the data: the more of the budget food takes, the worse today feels and the dimmer next year looks. Income shows the same direction, but flatter and noisier.

Confidence Outlook

Under 25% of spend on groceries · n=15

33.9
93.3

25–50% of spend on groceries · n=60

28.5
84.2

50–75% of spend on groceries · n=34

22.3
75.0

Over 75% of spend on groceries · n=7 (directional)

23.8
71.4

Who answered

67% households of 3+

82% with children under 18

67% income under P5,000

65% groceries biggest expense

Edition schedule

August 2026 · First reading (this page)
October 2026 · Full Q1 report — 3 monthly waves
January 2027 · Q2 report

How we measure

How scores are computed

Each answer to the three current-conditions questions maps to a frozen 0–100 scale (best answer = 100, worst = 0). The Consumer Confidence Score is the mean of the three per-question means. The Financial Outlook Index scores better = 100, same = 50, worse = 0.

Who is on the panel

Consumers on BasketIQ's receipt panel — real Botswana households that upload their supermarket till slips via WhatsApp. The survey runs on the web, delivered through a personal WhatsApp link. This first reading: 147 completed responses, a partial panel skewed toward engaged members; September fields the full panel from day one.

Fielding window

The 1st to the 10th of every month, with question wording and answer scales frozen for the life of the series — that consistency is what makes month-over-month movement meaningful. Quarterly editions roll up three monthly waves.

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