The Botswana Soft Drinks Snapshot — Q1 2026
Category intelligence on Botswana's soft drinks market, built from 599 real line items across 500 verified baskets from 168 Gaborone consumers, February to April 2026.
Executive Summary
The first issue in the BasketIQ Consumer Goods Report — Beverages series. We analysed 599 classified soft drinks purchases across 500 verified baskets in our Gaborone receipt panel between February and April 2026. The headline finding: one company — The Coca-Cola Company — is present on roughly seven in every ten soft drinks purchased in the sample. Coke alone accounts for 43% of all units and more than six in every ten Pula spent on the top five brands. The rest of the category splits thinly between a small number of independents, a handful of PepsiCo brands, and a long tail of local labels.
What's inside
Category Concentration
The Coca-Cola Company holds 70.8% of every soft drinks unit sold in the Gaborone sample across six owned brands.
Basket Penetration
Soft drinks appear in 13.8% of all verified Gaborone baskets, with an average category spend of BWP 26.89 per shop.
Price Anchoring
Almost six in every ten soft drinks purchases cost under P15. The modal price band is P10–P15, capturing 34.7% of purchases.
Basket Attachment
When soft drinks are in the basket, bread, fresh milk, and chips are the most common co-purchased categories — not other beverages.
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