The Senn Foods Brand Equity Audit
Comprehensive brand equity assessment for Senn Foods across Gaborone consumer segments, measuring awareness, perception, and purchase intent.
Intelligence Executive Summary
Senn Foods occupies a distinct position in Botswana's retail hierarchy — premium perception but with accessibility questions. This audit surveyed 320 consumers across income segments, measuring unaided brand recall, quality perception, value-for-money scores, and net promoter metrics. The results reveal a brand equity gap between urban and peri-urban consumers.
Brand Perception
Awareness and sentiment mapping across demographics
Loyalty Metrics
Repeat purchase rates and basket composition analysis
Competitive Position
Share of voice and preference vs. Spar and Shoprite
Growth Opportunity
Underserved segments and expansion potential
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